Published · 2 min read
We just added a Customers page to the site, and it's the first thing on nexarafs.com that's built entirely out of our own job photos and video instead of stock imagery.
For a while, the site leaned on licensed stock photography while we waited on real photography from our own crews. That's normal for a new site, but it's not what we want a facility manager to base a decision on. A stock photo of a shiny floor doesn't tell you anything about whether we can actually do the work. Our own crew, on your kind of floor, does.
What's on the page
The Customers page pulls together job-site photos and video across the work we do most:
- A GMP laboratory floor restoration, gowned crew, controlled environment
- Warehouse concrete polishing on a working production floor
- High dusting overhead ductwork from a lift, full fall-protection harness
- Office carpet extraction between occupied cubicles
- VCT strip and refinish, before-and-after gloss
Each project is labeled by facility type (lab, warehouse, office, and so on) rather than by client name. We don't publish who the work was for. A lot of the facilities we work in are regulated or secure, and several clients have asked us directly not to identify them publicly. We'd rather respect that than pad the site with logos.
It's not just the Customers page
The same real photography has started replacing stock across the site itself. If you look at our floor care page, the stone and concrete polishing page, or the high dusting page, the hero images are now actual jobs our crews completed, not a photo licensed from a stock library.
This is going to keep happening. Every time we finish a job worth showing, and a client is comfortable with it being shown, it goes up. If you're a current customer and you'd be fine with us photographing a job for the site, tell your crew lead or reach out directly. We always ask before anything goes up, and we're always glad to swap out a stock photo for one of yours.
Why this matters more than it sounds like it should
Anyone can write "we're professional and reliable" on a website. It costs nothing and proves nothing. A photo of an actual GMP lab floor after our own crew restored it, or a lift-mounted technician in a harness dusting ductwork forty feet up, is a different kind of claim: it's either true or it isn't, and you can look at it and judge for yourself. That's the standard we'd rather be held to.
It also changes how we think about every job going forward. If a floor is going to end up as a before-and-after on our own site, the "after" has to hold up. That's a good discipline to build into the business regardless of whether the photo ever gets used.
If you want to see what the work actually looks like before you request a walkthrough, that's what the Customers page is for, or take a look at the stone and concrete polishing and carpet cleaning service pages for more of the same.
Questions we get asked.
Are the photos on Nexara's Customers page stock images?
No. They're job-site photos and video from our own crews, replacing the licensed stock photography the site used while we waited on real photography.
Why doesn't Nexara name the customers in its job photos?
Projects are labeled by facility type, like lab, warehouse, or office, rather than by client name. Many of the facilities we work in are regulated or secure, and several clients have asked us not to identify them publicly.
Does Nexara ask permission before photographing a job for the site?
Yes. We only post a job photo after a client is comfortable with it being shown, and current customers can tell their crew lead or reach out directly if they'd rather not be photographed.
